Longevity Presents Many Business Opportunities...“Furtherhood”

  • 05/23/2023
  • 4:00 PM - 5:00 PM
  • Via Webinar


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Longevity Presents Many Business Opportunities...“Furtherhood”

Tuesday, May 23
4:00 pm - 5:00 pm (Pacific)

Soon, older people will outnumber younger people virtually everywhere around the globe. This demographic shift brings with it a massive business opportunity…a $22 trillion dollar opportunity in the form of a “longevity economy.” Yet outdated notions and assumptions about older adult customers are costing companies economically and culturally. To fully tap into this economy, businesses across every industry must adopt a fresh mindset and look to better understand this truly diverse market. Susan Golden, author of STAGE (Not Age), will be joining us to discuss the incredible opportunities afforded by longer lives and why every company will need a longevity strategy and every entrepreneur will need to consider this enormous business opportunity. She dispels common misconceptions about older adults, addresses ageism head-on, and encourages older adults to embrace the concept of “furtherhood.”

IWF NorCal member Marsha Vande Berg will introduce Susan. They first became colleagues as fellows in the 2016 Stanford Distinguished Careers program.

Date: Tuesday, May 23

Time: 4:00 pm - 5:00 pm (Pacific)

Location: Webinar via Zoom

Cost: Free, but registration is required to participate (webinar link and details will be included in the registration confirmation e-mail.) For IWF members interested in purchasing the book, a special 30% off coupon code for Stage (Not Age) will be provided in the registration confirmation e-mail.

Speaker bio:

Susan Golden is an expert on innovation and entrepreneurial opportunities created by the new longevity, and she teaches this subject at the Stanford Graduate School of Business. She advises companies on their longevity strategies, and serves as an advisor and mentor to the Techstars Future of Longevity Accelerator. Her career in venture capital, public health and life sciences have given her a multidimensional, multidisciplinary perspective on longevity opportunities. Susan received her doctorate of science from Harvard School of Public Health, attended Harvard Business School, and was a 2016 Stanford Distinguished Careers Institute Fellow.  


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